PROJECT NAME

The WotWots
Style Guide
Design Collections

CLIENT

Hasbro, Inc.

DESCRIPTION

Hasbro asked me to tackle this project which required creating 2D art assets to market a 3D animated series from the creators of Jane and the Dragon. First, I worked with Hasbro’s internal design team to establish a 2D character illustration style that stayed true to the animation. Next, I generated concepts for three design collections entitled Victorian Adventure, Crayon Investigations, and Primary Discoveries. Each collection related to the content of the show yet had a distinctive look that would add diversity to licensed product. Finally I created dozens of badges, patterns, icons and borders to be included in the WotWot Style Guide.