LEGO Agency Americas – Enfield, CT
June 2021 - Currently
Contract Graphic Designer for The LEGO Group’s internal agency. Supported stakeholders in the design and production of the globally distributed LEGO Life Magazine and digital app. Role required content ideation, coordination with 3D illustrators and copywriters, page layout, and pre-press proofing.
WARNER MEDIA, HBO – New York CITY
August 2011 - March 2020
Lead designer responsible for licensing style guide development, packaging and brand design, merchandise design, promotional key art, retail displays and signage, print and digital advertisements,
e-commerce websites, pitch decks, press kits and marketing collateral. Provided efficient and impactful in-house design services to all groups within the Licensing and Retail team. Ensured that HBO programs such as Game of Thrones maintained brand integrity and a high-quality visual representation across multiple retail opportunities. Directed outside vendors on the development of on-brand licensed products, point-of-sale displays, environmental installations and shop windows. Coordinated with other HBO teams to obtain creative assets for our partners and to execute retail marketing campaigns.
December 2007 - Currently
CAMP – New York, NY
Designed branded packaging and marketing deck for a new line of toys and accessories at this up and coming national toy retailer and family experience store.
HASBRO, INC. – PAWTUCKET, RI
Style guide development for strategic licensing programs of brands that include Mr. Potato Head, Tonka, My Little Pony, Play-Doh, Peppa Pig and Transformers. Style guide development includes designing brand centric yet trend-forward graphic badges, patterns, icons, and illustrations. It also requires organizing these new assets in a user-friendly way to enable licensees to apply the artwork to their products.
OMNIUM: A Bold New Circus – NEW YORK CITY
Strategized design of and led a team in executing cross-channel digital marketing initiatives including organic and paid social, email and display ads. Successfully met all key performance indicator goals for the 2020 - 2021 premiere virtual run.
NETFLIX – Los Angeles, CA
Illustrated vector elements related to key programs and used those elements to create decorative repeating patterns for use on licensed consumer products.
DISNEY PUBLISHING – NEW YORK CITY
Designed book covers, branded title treatments, and interiors for a variety of Disney brands including Baby Einstein, Handy Manny, Disney Baby, and Playhouse Disney. Brought editor’s product concepts to fruition such as puzzle books, bath books, lift-the-flap books and touch-and-feel books.
SCHOLASTIC – NEW YORK CITY
Art directed a team of creative professionals on a licensing style guide for WordGirl which included original character art, a packaging program, badges, patterns, and product concepts. Designed trade show booths and style guide supplements for the Scholastic properties Clifford the Big Red Dog and Maya and Miguel.
RHODE ISLAND SCHOOL OF DESIGN
Digital Marketing Certificate
Ability to see the big picture, be a strategic thinker and creative problem solver
Expert level knowledge of latest Adobe Creative Cloud programs
Ability to deliver production ready mechanicals for both digital and printed media
Skilled at Microsoft Powerpoint and Excel
Practitioner of Agile project management principles
Qualified supervisor and mentor to junior team members
Trained in digital marketing strategies
Discerning eye for design trends
Comfortable using digital photo and video equipment and art directing photo shoots